SaaS Open Mic by ChartMogul

B2B SaaS Revenue Attribution with Lars Grønnegaard of Dreamdata

Episode Summary

Blog posts, case studies, ads, and conferences are fantastic ways of attracting leads and generating revenue. But, how do you know which of your top-of-the-funnel activities led to that revenue? With a complex sales cycle, that´s not an easy task. If this challenge sounds familiar to you, listen to this episode of SaaS Open Mic. My guest today is Lars Grønnegaard, the co-founder and CEO of Dreamdata.

Episode Notes

On this episode of SaaS Open Mic

• The challenges of revenue attribution for B2B SaaS businesses 
• The do’s and don’ts of revenue attribution
• Google Analytics for complex sales cycles  
• Why you can’t measure everything but you should measure what you can