SaaS Open Mic by ChartMogul

Replace Your Sales-Led Motions with Product-Led Growth with Userflow's Esben Friis-Jensen

Episode Summary

In this episode of SaaS Open Mic, I talk to Esben Friis-Jensen, Co-founder and Chief Growth Officer at Userflow, a fast and user-friendly onboarding flow builder for SaaS and online businesses.

Episode Notes

Userflow lets your team build customized in-app tours, checklists and surveys, without code. It’s a tool to help drive onboarding and trial conversions. It was a conscious choice of the Userflow team to focus on product-led growth from day one. They try to avoid hiring people to solve problems and look into improving the product instead. 

“The essence of product-led growth - it’s an approach where you think product first instead of people first.”

Topics covered in this episode

• What is product-led growth and what is the difference between product-led and sales-led growth
• The SaaS industry maturing into PLG
• How too much customization can make it harder to move away from sales-led motions
• Examining if PLG is working within a company
• How to tackle support questions proactively
• The best tools for product-led growth

Links and Resources

Esben Friis-Jensen on LinkedIn

Esben Friis-Jensen on Twitter

Userflow

Listen to the episode

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