In this episode of SaaS Open Mic, I talk to Esben Friis-Jensen, Co-founder and Chief Growth Officer at Userflow, a fast and user-friendly onboarding flow builder for SaaS and online businesses.
Userflow lets your team build customized in-app tours, checklists and surveys, without code. It’s a tool to help drive onboarding and trial conversions. It was a conscious choice of the Userflow team to focus on product-led growth from day one. They try to avoid hiring people to solve problems and look into improving the product instead.
“The essence of product-led growth - it’s an approach where you think product first instead of people first.”
Topics covered in this episode
Links and Resources
Esben Friis-Jensen on LinkedIn
Esben Friis-Jensen on Twitter
Listen to the episode
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