SaaS Open Mic by ChartMogul

The Future of Product-led Sales with Alexa Grabell from Pocus

Episode Summary

In this episode of SaaS Open Mic, I talk to Alexa Grabell, the founder/CEO of Pocus, about the future of product-led sales. Pocus identifies top opportunities and surfaces insights that help sales reps convert self-serve users to paid customers.

Episode Notes

Alexa and I discuss: 

• The myth of a no sales product-led growth
• Repeatable trends, Tests, and Metrics: When this happens, know why it will happen
• Marketing-qualified leads versus product-qualified leads
• Combine customer firmographic data and product usage to get to closed-won
• When to you add a sales team to your self-serve model
• Lead scoring and prioritization
• How to test and measure the benefits of your product-led sales motion
• Community: where to talk and read about product-led sales

Hope you enjoy this SaaS Open Mic episode!

Resources

Alexa Grabell on LinkedIn

Alexa Grabell on Twitter

Pocus