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Flipping the Agency Model on Its Head with John Thornton from Black Propeller

Episode Summary

Most marketing agencies base their fees on a percentage of what their clients intend to spend on advertising. John Thornton, the founder and CEO of Black Propeller, realized that the traditional agency model could be simplified for his team and his customers. That’s when he started looking at the typical agency retainer from a different perspective, and started running his agency like a SaaS business.

Episode Notes

John and I sit down to talk about the success he’s seen running his agency like a subscription business, and: 


Black Propeller

John Thornton on Linkedin

Black Propeller on Twitter