SaaS Open Mic by ChartMogul

Pricing & Jobs to be Done with Matt Lerner of Startup Core Strengths

Episode Summary

In this episode of SaaS Open Mic, I speak with Matt Lerner, the founder and CEO of Startup Core Strengths. He shares his perspective on establishing and optimizing pricing using the Jobs to Be Done framework.

Episode Notes

On this episode of SaaS Open Mic:

1. Two common pricing mistakes founders make
2. How to apply the Jobs to Be Done framework to pricing strategy
3. Pricing experiments to test for price sensitivity
4. 90% of growth comes from 10% of the activities

Matt has worked with dozens of startups and scaleups in his time at 500 Startups and Startup Core Strengths. A challenge that every company must face at some point is optimizing pricing or setting a price for a new product or feature. Matt shares his perspective on establishing and optimizing pricing using the Jobs to Be Done framework.