SaaS Open Mic by ChartMogul

Running Pricing Experiments with Marc Boscher of Unito

Episode Summary

As Unito began to expand and grow, their pricing needed to adapt. However, first, the Unito team had to consider what a sustainable pricing migration could look like without disrupting existing customers and blocking the company’s continued success. So, they made pricing experiments part of their DNA. They created a dedicated pricing squad, performed continuous surveys, interviews, and pricing tests. In this SaaS Open Mic episode, I speak with Marc Boscher, CEO and co-founder of Unito. Listen to the podcast to learn more about how a continuous testing approach can get you through a pricing migration without taking huge risks.

Episode Notes

In this episode of the SaaS Open Mic we discuss:

• How initial pricing models can be challenging and ultimately need to change
• Reaching price to value alignment
• Making the final decision to switch to a different pricing model
• The three dimensions of pricing experimentation and when to apply A/B testing
• The metrics that SaaS businesses need to keep an eye on during pricing experiments