SaaS Open Mic by ChartMogul

When SaaS Companies Acquire Communities with James Mayes of Mind the Product

Episode Summary

Mind the Product is the world’s largest community of product managers. It recently announced its acquisition by Pendo. In this episode of SaaS Open Mic, I speak with James Mayes, the co-founder and CEO at Mind the Product. We talk about why Mind the Product decided to exit, why they sold to Pendo, and what’s next for the community. James also shares advice on what communities and SaaS companies should consider before merging.

Episode Notes

In this episode of SaaS Open Mic:

• The story of Mind the Product, the world’s largest community of product managers
• How it sold to Pendo
• What software companies should consider before acquiring a community 
• De-Risking acquisitions
• What community leaders should contemplate when considering an exit
• Building audiences versus building communities
• The next steps for the acquirer and acquired after the sale